Big Star Content » About Us » Our Ethos

Our Ethos

If you value professionalism, intelligence and a genuine belief in building great business relationships based on trust and integrity then please read on.

A quick run down of our past and present successes

Since 2005, we’ve developed ongoing relationships with several leading UK search agencies and produced tens of thousands of pages of web content, articles, blog posts, emails and press releases.

We would love to shout about some of the global brands that use our content via these agencies but discretion and confidentiality are a key reason that agencies like Greenlight, Walker Media and Arena BLM value our services. 

Alongside the search agencies, we’ve worked in a more strategic way with large organisations like Together UK, Marketing Source and St Matthew Accounting over the years has been based on mutual trust, a shared belief in the value of good communication and an interest in continually improving the effectiveness of our Internet marketing strategies.

So why do people use us? Phrases like reliability, quality, fast turnaround times and consistency are trotted out all the time but we live up to the hype. Call us old-fashioned but we like to do a good job.

Reliability equals business continuity

We are reliable in that we’re a known quantity. We’re not going to do a runner in the middle of a large project and we’re not going to suddenly change our prices two weeks into our relationship. Large organisations and agencies can plan with confidence; smaller businesses can call us a year from now and expect to talk to someone they know who understands what was done previously.

Consistency is also important. We’ve worked hard over the last few years to reach a standard of work that is hard to better, with editorial processes in place to achieve consistency in quality and tone of voice.

Fast turnaround means… having content when YOU need it

You send us a brief and it will be back to you within seven working days or less (depending on the size, of course). For regular clients, and particularly for the agencies we work with who give us large volumes of work, we’ll better that. Sometimes the end user client is extremely demanding so we’ll bust a gut to meet really tight deadlines, often overnight. We can’t operate like that continuously but when it counts we’ll pull out all the stops.

Well–crafted content that delivers results

Our copy has a practical purpose: to deliver higher search engine placements for particular key phrases while at the same time persuading readers to buy our clients’ products or services. There are tried and tested techniques to do both. Good keyword research, relevancy to the target keywords and achieving the right density will aid the former, while understanding who the site user is, crafting a consistent tone of a voice, stressing benefits not features, and crafting compelling calls to action are there to serve the latter.

Teamwork means greater capacity, flexibility and efficiency

As a team of experienced writers with expertise in different styles, we can deliver a far more comprehensive and consistent service than any lone freelancer. More writers, means we can handle greater volume and editorial controls mean we can maintain consistency no matter how large or long-term the project.

We’re ambitious so we want our clients to be successful

Our combination of attitude and experience makes us different from other copywriting services. We mirror the values of the agencies and business owners or managers themselves in that we are professional, we’re serious about what we do and we want to be successful. We value long-term relationships, getting to know your business, your customers and the content that works best for you so we can offer you a better service.

Intelligence and experience matter

Good copywriting not just about being a good writer. A good copywriter understands who your customer or end user is and what makes them tick, gets to know your business works and has some perspective on a range of marketing techniques and how they are applied.

Our understanding of the bigger picture comes from experience in different types of business and a familiarity with how different areas of marketing work. We can offer you advice on new things to try, what’s worked in the past or what other businesses have found successful.

We really value personal relationships with our clients

We believe the human element of business is vastly underrated. While we place an extremely high value on what we do as a service, as a business and as a vital part of the Internet marketing process, in the Universal scale of things it’s not that important. What is important is treating people with integrity, taking some time to get know the people you work with and making sure you play your small part in making their day a little easier. Good business is always about putting people first.