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Content Strategy

Website content is now accepted as a mission critical asset. Your website's content plays a major role in search engine ranking, attracting visitors and, once on your site, converting those visitors to customers. Content is also the largest commitment and the trickiest part of the website to create, manage and maintain because most businesses don't have the resources or the plans in place to create regular, compelling, cost-effective content.

Having a content strategy gives your business an edge. A good strategy will not only map out the creation of content for your web presence, it should also explain WHY you are creating the content in the first place – what your story to the world will be. It is essentially a business plan for content.

Strategic content begins with business sense

As content strategists and content creators, we have been fortunate to gain experience in real business settings where content planning was essential to business success. Our content director, Steve Kellas, has worked within large corporate entities with many content creators, making it essential that content did not become a burden. He learned from these organisations that a good content strategy needed to clearly communicate the content direction, tone and structure for a broad range of business units, writers and content contributors.

Steve has worked on website content strategies and content plans for many sizes of business, including large corporations and government organisations like the District of West Vancouver, McDonald's and the Royal Mint.

We understand business content

A content strategy must come from a deep understanding of the business and what role the website plays within it. Whether it is a sales, marketing, communications or advertising channel, we work with you to create a solid content plan for your company or website that will help raise your rank in the search engines, assist you in creating a regular stream of high quality content and give your team a clear understanding of the direction that your business content needs to go.

Get control over your online content

With new digital channels opening every other week, you need a content expert who can help your business plan for creating online content across your website, social media networks, blogs and news services. Don't let inexperience or a lack of time get in the way of successful content. Bring on board a content strategist that understands the challenges and pitfalls of content creation for real life businesses and gain a strategic vision for your online content that builds, supports and helps your business future.

Want to know more about what a content strategy can do for you? Call or email us now.

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