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Web Copywriting

Creating a website that sells your product or service successfully relies on effective web copywriting. You need a web copywriter that can write for both search engines and real people. Being a good web copywriter requires different skills to advertising or print copywriting: a knowledge of SEO copywriting, an understanding of how to use keywords and how to get across key points about your product or service as quickly as possible.

Your web copywriter should be writing for short attention spans

Statistics have shown that the majority of people landing on a website home page will leave within 8 seconds. Your web copywriter needs to create succinct, high impact copy so your message gets across quickly. Our tricks might include:

Attention grabbing headlines
A pithy introductory summary
Bullet points that summarise the key points
Sub headers that draw attention to key sections
Key phrases picked out in bold
Embedded links to more relevant content
A bold call to action that tells the user exactly what to do next

Read our article on How To Write For The Web

Your web copywriter must know how to write for search

There is also the issue of Search Engine Optimisation (SEO). Optimised content is one of the key factors in improving your page rank and there is a technical skill required in keyword/phrase inclusion and getting the right keyword density.

Of course, getting the right keywords in the right order isn't enough - every web page your web copywriter produces needs to not only be readable but to provide a primary sales function. After all getting high rankings on Google is wasted unless your web pages can convert your site visitors into paying customers.

Finally, any copywriter worth their salt should have a broader understanding of good website design, how to generate leads through search engine marketing and how your website copywriting fits into your broader business aims.

Big Star Content are web copywriters for some of the UK's leading search agencies with clients including supermarkets, High St banks, travel, personal finance, online gaming and many others.

Read our article: What is SEO copywriting?

Why copywriting on the web has to be copywriting for results

Web copywriting, website copywriting, web site copywriting: however you title your web copywriter is arguably the most important aspect of your search marketing strategy. The role of a professional website copywriter in generating quality website copywriting is vital in addressing all human-readable site-related copy and content.

Strong and organised web copywriting applied by an experienced web copywriter attracts both readers and inbound links - essential ingredients in priority search engine placement.

Professional web copywriting by professional website copywriters is the answer

At Big Star Content, our expert team of web copywriters apply their wide-ranging web copywriting skills to elicit and represent the information that most effectively supports our clients' online marketing campaigns. Web site copywriting is a process closely related to the overall marketing aims and commercial goals that drive an organisation's web presence. Successful web copywriting for SEO requires a 'big picture' approach spanning on page and off page copy including articles, press releases, blogs and RSS feeds.

It's not just what you say, it's the way that you say it.

The tone of web site copywriting is also an important tool for the website copywriter. The online tone is much softer, subtler, more informal than traditional copywriting tone. The straight transfer of a company brochure for example could come across as too stiff and serious. Inappropriate web site copywriting is unlikely to work. A consistent honest, more relaxed natural tone is generally considered a far more effective website copywriting approach.

Our experienced web copywriters understand these new website copywriting approaches and apply them each and every day in successful SEO partnerships with numerous clients. Marketing fundamentals remain steadfast however - the first and foremost aim of good online copy is to persuade the reader to take action, whether that’s making a purchase, voting, making a donation or providing you with information.

Not everyone can be a successful web copywriter.

Web copywriting isn't magic, neither is it art nor is it science. It's a craft that requires learning, practice and experience over time to master. At Big Star Content our web copywriters continually study and hone their craft, developing experience and expertise by working with clients from a huge number of business sectors. That experience and expertise can make a big difference to the results you get from your web copy.