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What is content strategy

You probably realise how important your web content is to your business. But have you spent any time planning your content as a strategic business asset?...

What are style guidelines

A good style guide will make it easier for content contributors and writers to create copy that is on brand, on message and consistent with existing copy...

Why do you need a web copywriter?

Web copy is different from what most copywriters are used to. Even direct copywriters find web copy difficult because whereas their paper-based discipline is time-tested and proven, web copy is new, complex, detailed, variable and full of technology that doesn't always behave as expected. If the traditional copy pros find it difficult, is it any wonder that your marketing team feels overwhelmed the website copy?...

What is SEO copywriting?

Good SEO copywriting is writing content and copy that works for people. Good writing that people will like combined with knowing where you should write it will help them find you...

How to write for the web

You have probably heard by now that most site visitors (or users) don't read web copy, they scan it. Although that means they probably won't hang on every word you put out there, does that mean you should write less? Not necessarily...

How to write a blog

If you haven't already done so, the very first thing you need to do as a blog copywriter (or blogger) is to pick a theme for your blog. I don't mean the design, I mean what you are going to blog about. Here's a hint: write about something you are interested in...

How to write an article

The Internet has become most people’s primary source of information. As an interactive communication tool, it has also encouraged more people to contribute in the form of articles. While many of these are informative, interesting and well written, the real trouble is that the casual viewer has to spend a disproportionate amount of time scanning through the detritus to find the diamonds. So how do you make sure that your article is one of the diamonds?...

How to write a press release

Your client has emailed you with an urgent brief. They’re about to launch a new product or break some important company news and they want you to write the press release. So what is a press release, and how do you put one together that will make journalists sit up and take notice and, hopefully, report your client’s story in full?...

How to write an email

Writing an email is different from writing copy for a web page. For starters, it has a different communication purpose...