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The case for a wordentity
A visual brand identity doesn't speak for itself, it needs a written identity, a wordentity, to make your business identity whole. …

Why chips should be potatoes – The benefits of Intrinsic Communication
Intrinsic Communication, the marketing word for telling consumers about your product rather than evoking emotion when advertising can make all the difference. …

7 reasons NOT to hire a copywriter
Your business is outgrowing you, you have a lot of time and online content simply doesn't matter? Then don't hire a copywriter. If it's not... well. Do. …